Passionate about sustainable travel,
experts in hostel marketing

We know the travel market as backpackers and we’ve been on the other side counting bookings too – but what we’re really good at is understanding hostels. Having specialized in youth marketing and brand advertising over the past 15 years, we know how to make brands look good, feel good, and how to connect them with the right audience. We are all about making your brand sustainable, to create more climate conscious  businesses and protect the environment for future generations. We’re qualified (Sustainable Tourism Training Programme (STTP) from GSTC), credible, dedicated, well-connected, and passionate about travel. And we are on a mission to make your hostel more sustainable too.

Services we offer

We work on short term or long term projects for:

  • ESG and Sustainability assessments, benchmarking, roadmaps, analytical tools and preparation for certification or accreditation.
  • Workshops for staff training on ESG and sustainability
  • Business analysis and strategy
  • Consulting on branding and marketing strategy
  • Content creation and destination guides
  • Conference speaking as an industry expert

ESG and Sustainability

We run assessments to review where your business is now, where you want to go, and to communicate the changes you want to make with your team, stakeholders, and customers. We identify gaps in your current operations and policies, and make a roadmap for improvement with analytical tools to monitor and report. We also run workshops to train staff (video or in person) and to fulfill your ESG goals. Contact us for more details and our media pack. 



“Your journey, not your arrival, matters”

Not for us marketeers! We want your customer journey to be smooth from the first time they hear about your hostel until they are writing amazing reviews and booking to return. We want your guests to stay longer, tell their friends, leave a positive review, talk about you for months afterwards, and then come back and do it all again. The life-cycle of hostel guests is what we really work on, from before they even set foot in your hostel. Each step of it is important, each engagement with your brand, every team member they encounter, and the memories they are left with. We look after your marketing throughout the whole customer journey, and connect your brand to likeminded guests. Market your hostel right, and the right guests will come to you. 

Who are your services for?

We work with all hostels Whether you are a new hostels looking to start out, creating your hostel brand strategy and business plan, or an existing hostel on a sustainability journey or looking to improve your brand. We can also help you with your website, copywrite search friendly content and destination articles for your blogs.

If you are already established, we can help with rebrands, upskilling your team, developing your brand further, creating content, and strategies of how create and action sustainability goals.

Everyone Welcome

We don’t just work with hostels either. Because of our in depth experience in youth marketing, we work with tour groups, tourism agencies and hotels too. We have experience across all backpacker marketing, from Google Adword campaigns to team building events. 


Contracts to Suit Your Business

We work on short term projects to help give your hostel a helping hand or to establish bench marks, or long term projects to oversee content and campaigns. Every client has individual needs for a healthy hostel, so that is what we work towards. 

“Marketing is the art of creating genuine customer value.”

Your first consultation is free

Consultant and Travel Lover, Zoë

With over 15 years experience in tourism marketing and more copywriting and advertising, Zoë set up Hostel Doctor as a way to help backpacker businesses reach their business goals. She is also GSTC qualified on their sustainability programme, to enable her to guide hostels with their ESG and sustainability journeys. 

Guest speaker at several hostel and travel events including at Hostelskills and Europe’s Famous Hostel conferences, Zoë has in depth industry knowledge and a passion for the hostel world. 

As General Manager for Europe’s Famous Hostels for several years she was responsible for coordinating the marketing network of 35 hostels across Europe. This role included driving traffic, delivering marketing campaigns, loyalty programmes, merchandising, B2C and B2B exhibitions, partnerships, affiliates, sponsorship, SEO, and staff training across Europe. 

Email her at [email protected]

Zoe in Copenhagen

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